Chain Reaction (of the Recession)

So get this:

Burger King has been sold to an investment group backed by a bunch of Brazilian investors because supposedly, BK is having a harder time recovering from the recession than Mickey D's.

But here's the reason why: "Burger King’s heavy user -- young, male, and more likely to be a minority -- has had a higher rate of unemployment than the McDonald’s consumer,” analyst Tom Forte of New York- based Telsey Advisory Group told Bloomberg.

I didn't know the fast food chains had diff demographics or whatever, but I guess that McCafe upgrade paid off...

http://www.tvweek.com/blogs/tvbizwire/2010/09/burger-king-sold.php